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Back to basics
1. What is a share of equity?
2. Investing in individual companies is risky
3. Diversification greatly reduces the risks while keeping the return high
4. If you don’t have a 10-15 year investment horizon, then you shouldn’t own shares
5. The market is very efficient and the price is right most of the time
6. Fund managers almost never beat the market and are eating your lunch
7. ETFs provide a great and low-cost alternative to actively managed funds
8. 80% of your portfolio performance is determined by asset class allocation, not selecting individual shares
9. Don’t buy what you don’t understand
10. Once you have an equity portfolio, rather than going to sleep for 10 years, you should keep an eye on it
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